Given the platform’s emphasis on inspirational and product-focused how-to content versus entertainment, this activity trend makes sense.
Most users check in periodically or on an as-need basis. Unlike TikTok or Instagram where users are glued to the platform and checking it multiple times per day, Pinterest is a different story. Nearly 50% of Pinterest’s total users are classified as “light” users, accessing the platform weekly or monthly versus daily (with only 7.3% considered “heavy” users). In short, Pinterest’s consistency speaks for itself. The platform has held onto a good chunk of those new users regardless.Īlthough Pinterest may not reach the one billion monthly active user club alongside TikTok anytime soon, 400+ million users are nothing to scoff at. Pinterest’s monthly active users dropped from 478 million to 431 million during 2021.Īgain, Pinterest themselves acknowledged that the platform saw higher engagement and growth due to shoppers being home throughout 2020. While activity has cooled off since then, there’s no denying that the platform still boasts a massively dedicated user base. Pinterest saw a boom during the early days of the pandemic in 2020 when home shopping was at its peak. The reality, though? Activity on the platform has been surprisingly steady. If you haven’t been paying much attention to Pinterest lately, you might assume the worst in terms of its growth. This guide breaks down the Pinterest statistics you need to know for 2022 and beyond. Thinking about revisiting Pinterest or optimizing your current presence? Your head’s in the right place.
Looking for the latest Pinterest stats? We’ve got you covered!īecause Pinterest doesn’t always get its due credit versus competing social media platforms.Īlthough it may not have the buzz of TikTok or the massive user base of Instagram, Pinterest remains a potential goldmine for marketers.īecause the platform is one-of-a-kind when it comes to its demographics and high-spending, product-hunting user base.
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